Riesenberg-Resume

Who am I?

Personal Details

  • Name: Brian Riesenberg
  • Date of birth: December 26, 1981
  • Address: 537 Hamblin Dr. Cincinnati, OH 45255
  • Phone: (513) 348-9364
  • Email: briesenberg@icloud.com

Professional Profile

Marketing manager specializing in marketing technology, innovation, front end development and systems automation.  Experienced in all stages of the development cycle for dynamic web projects.

Fueled by an entrepreneurial spirit to develop innovative digital and marketing solutions that stand out and impact Cincinnati’s highly competitive market. My unique combination of creative and technical skills earn the most success at the intersection of I.T., operations and marketing.

Download Resume   pdf   

My Professional Background

Work Experience

2015 March - 2018 Present

Corbus | Proctor and Gamble

Digital Project Manager of Global Programmatic Operations

  • Global management of Programmatic 2.0 technical operations
  • Collection and management of the world’s largest, consumer-driven database
  • Built and operationalized several web-based applications that significantly enhanced operations and reduced costs. Among the most impactful:
    • Hawkeye Central – A database-driven application that manages global Hawkeye publisher information
    • Hawkeye Connect – Publisher facing platform used to communicate P&G’s publisher integration process, technical requirements and pixel deployment on partner websites
    • TMR (Total Media Reporting) – A robust, data-driven reporting application used to quickly see how targeting impacts performance of brand campaigns
    • PoP (Proof of Performance) - An automated system used to simplify vendor performance verification and invoice accuracy
  • *Efforts contributed to Programmatic 2.0’s unprecedented success in becoming the department with the highest ROI in all of Proctor and Gamble.

2015 August - 2018 Present

American College of Healthcare Executives

Website Developer and Digital Campaign Manager

  • Primary responsibilities include design, develop and maintain new website – ohioache.org
  • Strategic website design and consumer engagement campaigns resulted in surpassing annual goals in less than 5 months
  • Increased new membership inquirers 350% the first-year new website was live
  • Increased event attendance 30% the first-year new website was live, and 50% to date

2016 September - 2018 Present

SYNDAO Apps

Website & Application Developer

  • Design, Develop and maintain website – syndaoapps.com
  • Design, Develop and maintain 3 smartphone apps:

2012 August - 2015 January

The Christ Hospital

2013 - 2015 Marketing Manager
2012 - 2013 Sr. Marketing CONSULTANT

Marketing Manager

  • Innovate and implement technology driven marketing and operational solutions
  • Develop, execute and measure marketing plans for the Cardiovascular service line and Lindner Research Center
  • Website manager - TheChristHospital.com, OhioHeartandVascular.com, LindnerResearch.com
  • Develop and deploy applications built to increase operational efficiency
  • Manage vendor projects and relationships as they relate to websites and technology projects

Sr. Marketing Consultant

  • Manage online marketing strategy including; search engine optimization (paid and organic), social media, paid ads.

2009 March - Present

Freelance

HTML/PHP Developer

  • Development of ‘PaperlessHealth’ - a secure, web-based application used to enhance the capability of electronic medical records (EMR) systems and allow capability with Medicare online forms
  • Cornerstone Healthcare Solutions
    • Developed online activity reporting system - The product was referred to by company President as “instrumental in achieving rapid marketplace growth.”
  • Developed website and SEO strategy for Ohio State Neurosurgical Society - OHSNS.org
  • Developed website for Riverhills Neuroscience - RiverhillsNeuro.com
  • Created online physician rating management system - ThankYouforYourTrust.info

2005 - 2012 August

Riverhills Neuroscience

Marketing Manager

  • Manage budget of $700,000.00
  • Created eNewsletter - Increasing in website traffic 22%
  • Decreased website bounce-rate by 7% after redesigning interface and navigation
  • Managed integration of Electronic Medical Records system (EMR) and secure online patient portal
  • Increased quarterly cash flow by 6% after automating the following systems:
    • Inventory and supplies management
    • Fax-to-inbox - Eliminated a recurring monthly expense of $1,000
    • Medical forms management - Changed traditional paper forms to PHP with conditional logic
  • Transformed underperforming department to producing annual gross profit of $1.2M
  • Increase capacity by one visit every hour - Resulting in additional revenue of $4000.00 per month

My Education

Education

TBD Expected

Masters of Business Administration/Marketing

University of Cincinnati, Cincinnati OH

2004 August - 2008 August

Kinesiology

Concord University, Athens WV

References

  • Marc Roderick

    Marketing Director

    "Brian's allowed ACHE of Greater Ohio to take a giant leap forward in creating new ways to reach, retain and engage our members and sponsors. Everyone who comes across his work both inside and outside our local chapters is extremely complimentary. ACHE of Greater Ohio is lucky to have such an innovative and passionate partner.”

  • Jason Roller

    President


    "The Paperless Health online forms solution has been instrumental in achieving rapid marketplace growth.”

  • Jenni Grammer

    American Heart Association

    #HeartHappy was a unique and exciting campaign. It greatly increased the visibility of Go Red For women in Greater Cincinnati. And really spearheaded Cincinnati’s AHA chapter into the social media arena!

What I’m best at

Skills & Knowledge

Knowledge

  • HTML/HTML5/CSS
  • Progressive Web Apps
  • Swift/Xcode (iOS)
  • Android Studios
  • PHP
  • Google Analytics
  • Systems Automation
  • Form Attributes
  • SharePoint
  • Responsive Design
  • Database Management
  • Content Management
  • Programmatic Digital Media
  • Adobe Suite
  • Physician Management
  • Integrated Marketing Campaigns



Recent Highlights

Portfolio

  • ems-app-phone
    + >

    EMS App

    My crown jewel!

  • + >

    Paperless Health

    Online Forms Management System

  • + >

    #HeartHappy

    American Heart Association

  • + >

    The Christ Hospital

    All Staff eNews

  • ache
    + >

    American College of Healthcare Executives

    Website Developer & Digital Campaign Manager

  • syndao
    + >

    SYNDAO Apps

    Website and Application Developer

  • + >

    Ohio State
    Neurosurgical Society

    Design & Development

  • + >

    Riverhills Neuroscience

    Design & Development

  • + >

    Cornerstone Healthcare

    Design & Development

  • + >

    ThankYouForYourTrust

    Online Reputation Management

  • Riesenberg-Resume
    + >

    Outcomes Brochure

    Creative, Format, Distribution

  • Riesenberg-Resume
    + >

    Heart Attack Survival Guide

    Creative, Content, Format

  • Riesenberg-Resume
    + >

    Life After A Heart Attack

    Creative, Content, Format

  • Riesenberg-Resume
    + >

    Guide to an Aging Heart

    Creative, Content, Format

Contact

My Address


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