Project Description

#HeartHappy

Overview

An Instagram/Facebook hashtag campaign to generate heart healthy conversation.

Objective

For each post submitted through the #HeartHappy hashtag, The Christ Hospital Health Network will donated $1 to the American Heart Association. The Goal is to raise $5000.00 during the Heart Month 2014.

Strategy

Leverage relevant on and offline events, as well as paid and organic media opportunities to drive awareness, positive sentiment, patient engagement and support driving donation support.

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Results

  • Impressions:  476,000
  • Webpage views:   2,425
  • Conversion rate:  95%
  • Social posts:  621
  • Dollars raised:  $5,000

#HeartHappy

Company: American Heart Association
Category: Social Media Campaign
Start Date: 02.01.2014
Finish Date: 02.28.2014

"#HeartHappy was a unique and exciting campaign. It greatly increased the visibility of Go Red For women in Greater Cincinnati. And really spearheaded Cincinnati’s AHA chapter into the social media arena!"

Jenny Grammer, American Heart Association